Unity's Vector continues to expand as it prepares to sunset ironSource: BTIG

Unity Software (U) appears poised to continue making gains with Vector, its AI-powered ad platform launched last year, as the company prepares to sunset its ironSource advertising network, according ...
AdExchanger

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity's audiences are available for ad targeting outside the Unity platform, with Index extending Unity’s ...
Hosted on MSN

Unity's New Ad Solutions Drive Stock to 52-Week High

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company's stock jumped over 14% to a ...
B and T

Livewire Teams Up With Unity To Scale In-Game Advertising Across ANZ

Unity will partner with Livewire, a global gaming marketing company building the next-gen attention platform, to provide in-game mobile advertising inventory across ANZ. Through Livewire, media buyers ...
Harvard Business Review

A Better Strategy for Location-Based Advertising

Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at ...
24/7 Wall St

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity (U) shares zoomed to the $19 area after reporting preliminary Q1 2026 revenue of $505M-$508M, crushing guidance of $480M-$490M, with Strategic Grow revenue expected to jump 48% year-over-year ...
AOL

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Fri, March 27, 2026 at 3:23 PM UTC Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports of a China business sale and a blowout ...
The Motley Fool

Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.
Seeking Alpha

Unity targets $1B+ annual run rate for Vector by end of 2026 as advertising and AI initiatives accelerate

Yahes provided first quarter 2026 guidance of total revenues between $480 million and $490 million and adjusted EBITDA of $105 million to $110 million. Grow segment is forecast to be flat sequentially ...
GamesIndustry

Unity reportedly introduces $250K+ "minimum contribution" for its biggest customers

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...
GamesIndustry

Epic announces partnership to bring Unity games into Fortnite

Epic Games and Unity have announced a major partnership, allowing developers to publish Unity titles in Fortnite. Revealed today during Unity's annual developer conference Unite, the collaboration ...