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Open up a Rolex and you will peer into a hieroglyphic amalgam of gears, coils, and springs, underneath which is a Y-shaped bit of metal so Lilliputian that magnification is required to bring it into ...

The Daytona 500 is still a few weeks away. But the auto racing season doesn't start with NASCAR's crown jewel; first comes the 2026 Rolex 24! Call it the Rolex 24 at Daytona, call it 24 Hours of ...

Rolex is likely only breaking even on its official secondhand watch program. That looks intentional. Leaving profits on the table protects the brand’s reputation while it tries to put flippers out of ...

Rolex has decided to close Carl F. Bucherer, following the 2023 acquisition of Bucherer AG by Rolex. The news broke via the Swiss newspaper Bilanz and marks a sudden end for the longstanding brand, ...

James Dowling, a well-known expert on the Swiss luxury brand, says the book also describes his 40 years as a watch collector. Share full article “Every Rolex book tells the historical story of the ...

Sen. Elizabeth Warren criticized Swiss watchmaker Rolex in a Wednesday letter to CEO Jean-Frederic Dufour. Warren questioned if Rolex was vying for an exemption to tariffs and if the company was ...

As the company that either invented or popularized the dive watch, the GMT watch, the first water-resistant watch, the first automatic watches, and much more besides, you could hardly downplay Rolex’s ...

When most people think about what makes a watch tick, a battery is probably the first thing that comes to mind. How else could it run, right? Well, Rolex, one of the most famous luxury watch brands in ...

While myths about luxury watches do exist, Rolex is undoubtedly the epitome of high-end timepieces, with watches that range from under $10,000 to over $100,000. But though they're known for being a ...

A one-of-a-kind 1999 platinum Rolex Daytona, custom-made and never commercially sold, is hitting Sotheby’s auction on May 11 — and could fetch up to $1.7 million. Rolex didn’t start producing platinum ...

Rolex has launched a new version of its left-handed GMT The watch keeps the previous black-and-green “Sprite” bezel but adds a green dial The dial is made of Cerahrom, making it Rolex’s first ceramic ...