The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in ...

The MarketWatch News Department was not involved in the creation of this content. -- 50% of Gen Z shoppers need 2+ days to make a purchase, while only 24% of Baby Boomers take the same amount of time ...

Limelight Inc is a programmatic technology partner that helps ad networks and publishers maximise revenue while maintaining control, transparency and flexibility across the open RTB ecosystem. Our ...

Programmatic audio is moving from the test budget to the main budget, and radio sellers need to pay attention to where those dollars are coming from, because marketers are funding that growth by ...

More than 80% of buy-side portfolio managers and analysts are now supported by their firm’s programmatic research infrastructure, as are about 40% of risk and compliance teams, according to the ...

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public ...