SHEGLAM, a global beauty brand with a huge online following, has just landed in Kmart Australia, bringing the affordable ...

True to the so-called “middle child” of generations, wedged between attention-hogging boomers and their millennial offspring, ...

What are the top YouTube niches that pay the MOST? Today we’re breaking it all down—no BS, just facts! From gaming to real ...

Hollywood actress Sandra Bullock is quite “excited” to join Instagram, and is looking forward to her time on the ...

Hailey Bieber is known to flaunt flawless makeup on the red carpet. Here's how one YouTuber recreated her green smokey eye look on a drugstore budget.

Lindsey Rowley sits down to do her makeup for the day in the bedroom of her home near Canandaigua in mid-June. It's three days before she marries her long-time partner and she's going for a vibrant ...

Bobbi Brown shared how to create a “no-makeup makeup look.” The makeup pro shared the products she used to achieve the look. Brown proved “it only takes a few minutes” to conceal redness and give the ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

Beauty influencer Amanda Diaz started her professional makeup artistry career at just 14 years of age before becoming a YouTube sensation. For Hispanic Heritage Month, Diaz opens up about her ...

Add Yahoo as a preferred source to see more of our stories on Google. To make things even easier, we've gathered up the best of 'em from YouTube. Whether you'd like to impersonate Tinkerbell, go as a ...