Roblox has introduced 'Roblox Reality,' an AI-driven hybrid architecture enabling creators of all skill levels to build photorealistic multiplayer games without complex coding or costly 3D tools. The ...

Roblox NPCs are evolving from static scripted roles into adaptive, AI-powered characters that can navigate naturally, respond intelligently to players, and support richer gameplay. Developers now have ...

Roblox has announced two new developer programs aimed at "supporting ambitious and curious creators eager to build and scale" – Roblox Incubator and Roblox Jumpstart. The former is a six-month program ...

The Build a Zoo Season Three update saw the introduction of new Dragon Pets. These wyverns are available through the newest Season Pass rewards ladder, where you can either perform Spins or complete ...

There are two main gameplay systems at the heart of Build a Roller Coaster: building and earning. Both of these systems are intrinsically tied: you can’t earn money without building tracks, and you ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...

In Evelyn Mora’s early career, she realized that fashion designers, although often deeply focused on sustainability, couldn’t stage environmentally friendly large-scale fashion shows. In 2021, she ...

Chipotle Mexican Grill announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming ...

As we’ve outlined many times before, the Roblox community is heavily based on the creations of literal creators. They go into the game and use its many systems to cultivate not just gaming experiences ...