A leaker claims Apple is currently embroiled in an internal debate over whether MagSafe should remain a standard iPhone ...

The main reason for the Ultra branding is likely similar to the iPhone Ultra: This new MacBook will cost significantly more ...

OS 27 could use AI to make your photographs look better after you take them. It might be a highlight of the iPhone operating ...

A new report says Apple’s foldable iPhone and touchscreen MacBook Pro will be named ‘iPhone Ultra’ and ‘MacBook Ultra,’ ...

Tim Cook stepping down as CEO, John Ternus stepping up, Siri calls for help from Google, a cherry iPhone 18 Pro, Apple’s ...

Alongside the ongoing price drops on AirPods Pro 3 and AirPods 4 down at $99, today’s 9to5Toys Lunch Break is headlined by an ...

Apple today seeded the fourth betas of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the ...

Apple reportedly plans new AI editing tools for Photos in iOS 27, including image expansion, spatial photo reframing, and ...

Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Apple is turning Ultra into a full product strategy. The iPhone Ultra is its first foldable phone, arriving this September, ...

Apple will be adding a slate of new Apple Intelligence features to the Photos app in the next major operating system update, including extend, enhance, and reframing options.

Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what ...