Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers will be its first real test.

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The Amazon advertising boycott last week wasn’t really about ...

Fluency, the Digital Advertising Operating System (DOAS) for scaling paid media operations across all major channels, ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...

Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and strategic partnership with CTM (formerly CallTrackingMetrics), delivering the ...

Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the supply chain longer, harder to follow and, in some cases, more expensive than ...