Maticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across micro series inventory, ...

Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in ...

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for more on NEXN stock.

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...