PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization

PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...
AdExchanger

Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And ...
AdExchanger

Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

QMS’s Micheal Whiteside & WPP Media’s Jacqueline Ingram Join IAB Australia’s DOOH Council

IAB Australia’s DOOH Council has elected Michael Whiteside, QMS national sales director, advanced trading and Jacqueline ...

QMS and WPP Media executives elected co-chairs of IAB Australia DOOH Council

Michael Whiteside, QMS national sales director for advanced trading, and Jacqueline Ingram, national head of client ...

Viant Technology Inc.

Viant Technology Inc. advanced stock charts by Barron's. View DSP historical stock data and compare to other stocks, and exchanges.
More About AdvertisingOpinion

Omar Oakes: AI in media planning – the race nobody wins

Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And ...
MediaPost

Trade Desk's Green: Supply Chain Being 'Cleaned Up,' Agencies Face New Trust Questions

Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference.