A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...

Fives ProSim, a subsidiary of the Fives Group and a long‑standing specialist in industrial process simulation, has introduced ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for ...

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...

A suit alleging that Trinity Broadcasting Network violated the Video Privacy Protection Act by sharing users’ video-viewing history with Meta Platforms was voluntarily dismissed.

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused research, advisory, and fintech news ...

Digital identity verification has entered a new phase. What used to rely on static rules, document uploads, and manual review ...

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