THE Scottish Influencer Awards take place this weekend – and there’s 70 social media stars battling it out for the top gong.

Google Cloud has set a multi-year partnership with Avid as the companies look to add generative and agentic AI tools to the ...

The strategic collaboration now announced integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content ...

Avid and Google teamed up for a tech preview at NAB 2026 to demonstrate new generative video functionality for Avid Media ...

The collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate certain ...

For years, the conversation around Avid Media Composer has lived in a strange tension between reality and perception. On one ...

Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks BURLINGTON, Mass. and ...

Avid and Google Cloud have announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s lea ...

I spoke to Avid about what editors can expect from Gemini integration and how creative professionals can maintain their ...

Well, this is a cool support resource that could be a fun and helpful option for filmmakers or aspiring cinematographers looking to get started with anamorphic shooting for the first time. If you ...

What is the best SSD for gaming? Most modern SSDs are fast enough to make for a usable gaming PC, and an upgrade might not boost your in-game frame rate. However, a top gaming SSD will ensure your PC ...

Engineers must be able to address the challenges of society and to respond to its evolving demands in creative and responsible ways. Process engineers have a broad education, firmly rooted in the ...