Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...
The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...
Stingray Advertising has hired Colin Francis away from Google to serve as the company's newest Programmatic Sales Specialist.
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
Townsquare Media's Ignite division has partnered with Columbus, Ohio-based North American Broadcasting Company.
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...
Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...
"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...
The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...
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