Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...
IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...
This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA ...
Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.
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