Radio Ink

Local Radio Holds Top 5 Spot in $171B US Ad Market, Says BIA

Local radio continues to hold its place as the fifth-largest advertising medium in the $171 billion local US ad marketplace. BIA Advisory Services’ new forecast projects total local radio advertising ...
Radio Ink

Local Radio Geotargeting Drives Audience and Revenue Growth

(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio ...

Local radio personality publishes new book “Learning How To Breathe Again”

A well-known local deejay is sharing his personal story of grief and his role as a caregiver Wally VanVoorhis has been a ...
RBR

U.S. Local Radio Revenue’s 2025 Projections Revealed

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...
Radio World

How a Streaming Station Finds a Local Slant

For Ray Auger in Milford, Mass., streaming station Raydio has dedicated itself to serving the community in and around Milford ...
Santa Rosa Press Democrat

These 3 local radio stations hear ― and respond to ― the Latino community’s needs

Lea el artículo en español aquí. Their work is about informing the community, not creating fear. It’s also about knowing your audience ― and, in some cases, providing it with a much-needed escape.
RBR

Local Radio Geotargeting Drives Audience and Revenue Growth

Newly available technology called ZoneCasting™ from GeoBroadcast Solutions enables local radio stations to use FM boosters tuned in synchronized Single Frequency Networks to both boost signal strength ...