“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

Drawbridge is letting brands get their hands dirty with cross-device data. On Monday, the cross-device company launched self-serve functionality that lets ad buyers see how their buying choices affect ...

Goldman Sachs recently posited that the Internet of Things, the so-called “Third Wave of the Internet,” will “transform the way we live and work” as it opens up “a host of new opportunities and ...

LONDON--(BUSINESS WIRE)--Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce ...

Adbrain, the global provider of intelligent cross-device technology solutions today announced its integration with LiveRamp, an Acxiom company and provider of data onboarding services. This ...

At its Build developer conference in Seattle today, Microsoft showed off how developers can extend the company’s Graph API to turn just about any device into a productivity assistant. To illustrate ...

The Microsoft Graph is Microsoft’s service that lets developers get data out of its productivity apps like Office 365 and its other cloud-based productivity services. That’s not changing, but as ...

During the Build 2017 Day 2 keynote in May, Microsoft execs repeatedly referenced Microsoft Graph, the successor to Office Graph, as the key enabler of next-generation computing scenarios. Graph (the ...