Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

The U.S. Census Bureau’s latest releases show a broad demographic slowdown alongside rising business use of artificial intelligence. Updated county-level estimates point to reduced immigration, low ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

New U.S. Census analysis shows older Americans, renters, and rural residents are struggling most to keep up with rising costs, with limited ability to boost incomes. Poverty among those over 65 has ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...