As marketing leaders, we’ve witnessed the digital revolution reshape advertising. Traditional agencies—once celebrated for their cultural influence—have been disrupted by the digital era. The rise of ...

Many of us have already had our lives impacted in some way by the rise of AI, including those of us working in creative fields. And if ChatGPT's new creative writing model lives up to the hype, even ...

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Julien Bares named General Manager of Creative Houses 3 and 5; Thomas Andrén named General Manager of the Creative Network PARIS – MARCH 17, 2026 – Today Ubisoft announced new leadership appointments ...

Sam Altman has shared a snippet from a new OpenAI model trained for creative writing. He says it’s the first time he’s been “struck” by something AI has written but the comments section is a total ...

The new Sora artificial intelligence (AI) program has obvious pitfalls, but experts highlighted the benefits of the new tech while acknowledging the need for greater safeguards and public education on ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

Toynovo has created a subscription model for toys that eliminates waste, along with a co-creative approach to play that enhances creative thinking and problem-solving capacities. Childhood is not only ...

Soundbars can be complex beasts. We’ve reviewed our fair share with separate wireless subwoofers and surround speakers, complex companion applications, and that sweet, sweet Dolby Atmos immersive ...

In fact, a close reading of John Clement’s wonderful book, Creative Model Construction in Scientists and Students: The role of imagery, analogy, and mental simulation, may allow some of us to finally ...