Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. Among the many psychological ideas that have invaded ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...

Just be yourself. It’s some of the most common advice we’re given. And it’s certainly well-intentioned, usually offered to help us feel more at ease in our own skin. In fact, there is so much emphasis ...