If Apple built a $299 "Neo" desktop PC, Windows would have a real problem

The MacBook Neo has done something Apple almost never does: it surprised the industry. When Asus co-CEO described Apple's ...

Why are the Mac mini and Mac Studio gradually becoming impossible to buy?

It’s a good time to be in the market for a MacBook, between the affordability of the MacBook Neo, the power of the M5 Pro and ...

Apple's latest Mac Mini comes with a faster processor and a lower starting price — here's how to preorder

The new Mac Mini uses Apple's M2 and M2 Pro chips. You can preorder it now for a starting price of $599, and it's set to hit ...

PC Makers Are Gonna Struggle Making a MacBook Neo Killer

The PC industry does not have a direct competitor for Apple’s hit $600 MacBook Neo —at least not yet. Intel’s latest low-end ...
Forbes

Why Traditional PC Vendors Should Fear Apple's MacBook Neo

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Mac sales on the rise, prior to RAM & SSD pricing hammering PC market

Apple's Mac shipments outpaced the PC market in the first quarter of 2026, but the growth reflects a mix of product timing ...